Spammers Are Bummers Articles | Entrepreneur

By: Richard Butler

Even though many authors and speakers have already said over and over again to avoid
spamming there are still hundreds of marketers doing it. Why? Is it really worth the time and
effort just to get delivered into spam?
Spamming is like trespassing in real world, in short you are not allowed in wherever that
may be. There are a lot of reasons why you shouldn’t spam. And I know you might have
heard a lot of it but I’ll just write it down anyways so that you are reminded.

• Your chance to be read is .01% or less

That’s almost nothing. Spam folders are known to have trash emails. Only a few people
look into it and most of the time they are probably only looking for something that their
friends have mistakenly sent. Good on you if you catch their attention and make them open
it. But that would be like wishing for a rain in dry season or wishing for a sun at midnight.

Now, there are a lot of opt-in lists for sale, do not get hooked on it. Because some of them
are just random emails, or something that do not even exist already. If you want your email
marketing to be fruitful then work hard for your opt-in list, offer free membership, or free
ebook, whatever you fancy just work it out yourself, do not ask for a free ride, because the
consequences are not worth it.

• You can get banned

In forums, spammers get banned, so if you try to spam to get a sale immediately then your
existence on that particular forum would also be finished immediately. And often you’ll also
be black listed on other forums as well, so before you try on spamming, think twice first,
and make sure that you think ahead, not just on what you can get now but on what you can
have in the future. So if you really want to create traffic using forums, then you should try
earning their trust first by posting relevant stuff before telling / selling them your products.

Forums are for making friends that will eventually be your customers, not making customers
then eventually will be your friends.

• You might get penalized

Some unethical Internet marketers created something called “link farms”. The idea was
quite simple a huge network of servers linking to various sites that in theory would increase
your links in thus increase your popularity. But search engines have also created something
that could detect legitimate links, which makes link farms some sort of a spam. Some are
even penalized by search engines by having so much links to websites that are not related
to them. The best way to get around this is to work a little harder though it might consume
much more time, but your efforts will soon be rewarded with higher spots on search
engines and legitimate spots as well.

Spamming as they say is illegal, though it requires lesser work but often get
flushed out the toilet, unread and unwanted. That is not how internet marketing works,
it’s called business because you work for every little bit of it, but is paid off with every little
cent as well. So, I say, spamming is only for bummers, it is for those who are too lazy to be
successful, for those who doesn’t learn, don’t be one of them. Don’t spam.