New Years Resolution For Your Website Articles | Entrepreneur

By: Richard Butler

Even your website needs improvement!

Here is the problem for most website owners, they are too far mislead by their emotions. Instead of thinking about the conversion, they tend to value and focus on website rankings and number of visitors. Does that make any sense? You know what, every websites purpose is the same, to make money. Why do we focus on web rankings? In fact, it doesn’t give us any profit, right?

To give you example, "www.teenlifeministries.com" is a membership site which serves every youth leader. This is not a website that needs to be visited daily and to see its rankings, it is above 400 thousand. Every subscriber simply visit the site, ones or twice a month just to get new updates. You know what, it may not get numerous visitors everyday, but it generates thousands of income monthly. Again, number of visitors and website ranking doesn't matter; conversion is the thing to be monitored by every internet marketer.

Let’s say you have thousands of visitors everyday of which you earn $20 on adsense, is the conversion good? Probably not. Listen carefully, if you are an internet marketer, you should focus on conversion more. It is the ratio of every visitor that becomes your customer or income generator. Now, every marketer needs to spend much time in building their website design, website content, website credibility. Believe me, it is a waste of time sending to visitors to your website that don't produce you income.

As the New Year starts, make it your goal to convert every visitor to being your customer or income generator. Don't let your visitor close your website without having them subscribe to your list or buying something. Of course, this may not be a quick process but it is worth focusing on.

Improve your website, improve your income!