BEST WAY TO SELL INFORMATION Articles | Entrepreneur

By: Richard Butler

Our world is contineously changing so do we and our way of thinking. With regards to
online business, the process of providing information and knowledge to people is also
changing. From the normal way of writing articles and selling ebooks, business is shifting
now to audios and videos.

I have spent years learning about online business, and guess what, I've read so many
ebooks regarding it. Time consuming? Yes probably because most ebooks I've read have
more than a 100 pages each, imagine how many hours I spent reading! But now, things
have changed instead of reading books, I watch videos. For me it is much beneficial than
reading, listed below are the reasons why:

1.) Video tutorials and training are very specific in their discussion. Unlike ebooks,
the author tends to expand explanations so that the ebook would have many pages right?
The tendency is for people to believe that the more pages to read, the more knowledge they
will receive. But unforunately the explanations and concepts are simple and still the author
tries to make it longer. This is known as Fluff!

2.) THere is visual representation. Based on my experiences of studying online, I learned
that many people do plagarize and they just copy and paste the ideas and concept of other
people. Without visuals, you would not know who really thought of that concept. I guess it
gives more crediblity for individuals to teach if it is in video format.

3.) There is step by step illustration. In an ebook, normally the author bullet points
special concepts and ideas. In video format, bullet points can be replaced by special effects
and step by step illustration to clearly discuss a certain topic.

4.) As the video creator, you simply imply that you are a professional marketer. (Not all marketers can do videos) Yes, if you can create videos for your clients, it means that you have a special kind of skill and knowledge thus making you some what better than the competition. In fact, people want to see the person who they are listening to. People do judge a persons appearance, and if you could look very professional in videos, believe me it can create a huge impact to increase your sales.

5.) Lastly, its better to watch than reading. I may sound like a lazy person, but it holds
true! People love to make things easy, if they are comfortable learning while watching, why
would they bother read ebooks, right?

Think and test for yourself if videos are better than ebooks.